The book shows readers how to maintain proper, modern etiquette through building relationships, being authentic and putting others at ease, with simple, easy-to-read tips and tricks and graphics.

Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the hotel industry, and describes new and emerging trends that can impact your revenue management tactics. This essential text prepares you to survive and thrive in today's highly competitive market, and outlines the best approach to building profitable pricing strategies that follow both tactical and strategic best practices

This book is a road map for intrapreneurs seeking to reshape their companies into drivers of positive change. If you want to spearhead social innovation from within your company, use this book as your guide..

Originally published in 1978. This book provides and explains a framework for understanding and describing variations of style of language in relation to the social context in which it is used.

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts.

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business

Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times.

Nếu bạn vẫn còn suy nghĩ rằng làm marketing trên Social Media là chỉ cần đăng bài lên một vài kênh social, chạy ads, trả lời comment, inbox và chốt đơn hàng, thế là xong thì bạn đang hoàn toàn lãng phí tiềm năng vốn có của nó để tạo ra lợi nhuận khủng cho doanh nghiệp.

Choosing one or the other may have worked in the past, but it won't work now. As global competition stiffens and businesses face increased public scrutiny and renewed government regulation, leaders must win on all fronts-with their people, their customers, their communities, and their shareholders. In short, they must deliver superior economic and social value. Brimming with powerful stories and thoughtful advice from CEOs themselves, Higher Ambition equips leaders with the practical insights they need to meet this new and higher standard. The authors, an international team of experts from leading business schools and consultancies, offer a unique view into the minds of some of the most successful and insightful leaders of our time: CEOs from vanguard companies around the world that have demonstrated the distinctive ability to do good while also doing well.

This is the fifth and final text in McGraw-Hill's new series NEW DIRECTIONS IN SOCIAL WORK. The text covers the basics of using and conducting social work research in a user-friendly, practical way, and provides many examples of social work research drawn from the literature as well as the authors' many years as social work educators, researchers, and evaluation consultants.